Real World Emerging Technologies - Chris Scott

Target audience 17 – 25 ... SMS, iPod, skeptical and astute … Used to Flickr, delicious etc. Chris not sure about delicious but impressed with Flickr … Common factors of web 2.0 are: language – informal and friendly, design – fashion matters - large type, rounded corners … CSS/web standards allow for re-skiining … AJAX desktop like responsivess expected …Culture of openness p2p more trusted … about not controlling the message … blogging can sell the institution – see Warwick blogs .. but moderation very resource intensive … Hurdles – loss of control, moderation. . Conclusions – employ language, design, openness, eliminate controls. . . Questions – bebo.com mentioned.